The 500byGucci

Fiat has teamed up with Gucci to celebrate two special anniversaries. 150 years since the unification of Italy and Gucci’s 90th birthday!

Together the two Italian superbrands have produced the Fiat 500 by Gucci.

It’s a stunning little car at the best of times but with the design by Gucci Creative Director Frida Giannini, in partnership with Fiat’s Centro Stile, it’s going to look as beautiful as ever.

I own a Fiat Punto so I’m a huge fan of the brand. The sleek lines of the Italian cars are beautiful, they drive well and my little Punto has the ever-useful city drive. I’d be lost without it.

Every time I see a Fiat 500 I wonder if maybe I should trade in for something that zippy and cute. The 500byGucci will be available in the UK with two engine specification choices: the nimble yet economical 1.2 litre – which will cost £14,565 OTR – and the award-winning 0.9 litre TwinAir, priced at £15,765 OTR.

Generally I look for a little more zoom in cars (although my Punto is a 1.2l) but the 500byGucci is so small and light that even a 1.2 engine is going to give it some go!

Initially the new car will be available exclusively online, and is another example of Fiat’s use of e-commerce to sell vehicles, having already enjoyed success with cars such as the special edition Fiat 500 Pink and Fiat 500 Matt Black. The fully automated on-line sales scheme allows customers to pay a deposit, order it directly from the factory, track the car’s progress, make a final payment and even arrange special delivery of the car to their home. Customers will be able to visit when it goes live later this month.

The upside the it only be available online at first is the fact that you don’t have to spend hours sitting around a Fiat dealership to fill out paper work and to be up sold on stuff.

Look at those beautiful curves. I actually prefer the white. I just think it’s more… Gucci.

Sponsored Post

Viral video by ebuzzing

You may also like

1 Comment

  1. Aha!!! I was wondering what kind of car this was. I’ve seen them here on the streets in the Northeast US of A, but wasn’t able to maneuver my car close enough to get the “brand”. Thanks for posting.

Leave a Reply

Your email address will not be published. Required fields are marked *