I did touch on some fashion blog photography tips over at SinSins World but I thought it might be a good idea to expand on the subject here on Feeling Stylish. If you run a fashion blog then it’s likely that outfit photos will take up a large portion of your content. Outfit posts are also what makes a blog stand out from all the others.
Invest in the right equipment
You can get by with a basic point-and-shoot camera but these limit you when it comes to settings. Invest in a DSLR and a couple of lenses. I shoot with a Canon 450d (although I am looking to upgrade to a Canon 5D Mark II as soon as I get the money) with either a 50mm lens or the 18-55mm lens. I bought mine a while back but the modern equivalent is the Canon EOS 600D .
You’ll also need a tripod and remote shutter.
How to get a blurred background
A 50mm lens with a low f-stop is the best for this job. I have the Canon EF 50mm f/1.8 II Lens, which is quite cheap at around £80. If you want to do even better then there are f/1.4 and f/1.2 versions. Now, those numbers stand for the aperture. Basically, the lower the number the more light your lens will be letting in.
The wider the aperture (lower the number) the shallower depth of field you’ll have. This means that your subject will be in focus while the background is blurry.
If you stand right in front of a brick wall with the hope that it’ll get that nice blur then it won’t work. You need to be a good few metres from your background.
Be careful with focus here, it takes practice to get the right things in focus. If you’re using a low aperture for a portrait shot then it might be that the nose is in focus but the hair or ears aren’t.
The joy of digital photography is that you can take hundreds of terrible photos before getting the perfect one. Obviously, you’re goal is to be able to get the shot you need in a couple of snaps, but it doesn’t matter if it takes you a while to get the hang of it.
Switch your camera to manual and fiddle around with the shutter speed and aperture settings. Find out what levels of light and depth of field work in what conditions and what flatters your outfits and skintone.
You should also experiment with facial expressions and poses. Most of us don’t start out as models so posing might feel awkward at first. Just try different things, you’ll soon find out what shapes are flattering.
Use a tripod
If you don’t have a friend or family member who knows how to use the camera (or someone willing to take a bit of instruction from you) then you’ll need a tripod. Set your camera up on one of these and then set the timer. You can then run round to where you should be, strike a pose and wait for the picture to take.
This shot was taken with the tripod at about knee level. It was a great way to get this unusual angle.
Make your life easier with a remote for your camera. I use the Canon Remote Control RC-06 and it really does save running backwards and forward between your camera, which is especially annoying if you are wearing ridiculous shoes.
Shoot with others
Find some fashionable friends and take them out on a shoot. You can hone your composure skills as well as experiment with your camera settings. Get them to try different poses, shoot from different angles. Then let them have a go with the camera so you can get a few outfit photos and have a go at posing yourself.
It’s all in the details
This is something I often forget to do but detail shots are the things that will set you apart from other bloggers. Anyone can wear a nice dress with Lita boots but the way you accessorise that outfit is what makes you stand out. With full length shots, you can often miss things like jewellery and bags.
Make sure to get at least one detail shot to go alongside your full length shots.
I hope you’ve enjoyed these fashion blog photography tips. If you have any questions, feel free to post them in the comments below!