Author: Jettica

How to rock the floral trend this season

Florals have been popping up all over the catwalks since last year and now’s the time to break them out for summer. There are no hard and fast rules when it comes to wearing florals. You could go all out with a bright, tropical dress or keep it simple with a floral scarf. Here’s some inspiration. The classic look Colourful florals combined with classic cuts make for a really smart and luxurious look. Luxury womenswear is the way forward with this, be it comfortable jersey fabrics in smart cuts or a show-stopping look in the finest of fabrics. These...

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The April issue of Boutique magazine is now live

If you’ve seen my freelance journalist website, you’ll know that I was recently announced as acting editor of retail trade magazine Boutique. Boutique is a UK publication devoted to independent womenswear retailers. I’ve taken over the editorial arm of the magazine covering news, features and more. I love working on trade magazines and this one gives me the chance to express my sartorial streak. I’ve already discovered new brands to fall in love with and have been reacquainted with some old favourites – a very nice change from hard tech and automotive writing. The April edition of the magazine...

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The clothing with hidden technology

I’ve recently come across HotSquash. This beautiful brand is chic, simple and it has a little hidden technology that will keep you feeling comfortable all year round. It’s perfect for people like me who are cold all the time! This means I can do away with the hot water bottle, occasionally. Maybe. The items are available with different technologies that will ensure you stay warm on cold days, or cool on warm days. ThinHeat has thermal technology that will keep you twice as warm as any other clothing brand as well as regulate your body temperature CoolFresh has moisture wicking technology...

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BeeLine takes bike exploration to a new level

BeeLine, a compact handlebar-mounted device that strips back navigation to the bare basics in order to reawaken natural instincts and encourage exploration, launches today following a successful Kickstarter campaign by the British start-up last year. Passionate cyclists and the brains behind the company, Tom Putnam and Mark Jenner, are launching BeeLine to the world with a mission to put cyclists back in control of their journeys, rather than following prescribed, over-engineered directions given by the traditional GPS devices. Tom Putnam, co-founder of BeeLine comments:  “Mark and I wanted a navigation system we could rely on, one that is built...

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